JID Digital is a London-based marketing agency specializing in YouTube strategy, podcast production, video editing, and AI search optimization (GEO). We help B2B companies, consultants, and service businesses generate leads through content, with clients averaging 3-5x view growth within 6 months. Our team has managed channels totaling 50M+ views across 100+ client engagements.

Our Services

How Can YouTube Strategy Grow Your Business?

YouTube strategy combines channel optimization, content planning, and audience development to transform your channel into a predictable lead generation system.

Our YouTube strategy service starts with a comprehensive channel audit analyzing your current performance, competitor positioning, and keyword opportunities. We then build a 90-day content roadmap aligned with your business goals and audience search behavior.

Clients typically see 200-400% growth in views within the first 6 months, with measurable increases in subscriber-to-lead conversion rates.

We work with B2B companies, consultants, coaches, and service businesses who want to build authority through video content without managing production themselves.

What’s Included: Full channel audit, 90-day content strategy, keyword research, thumbnail templates, analytics dashboard, posting schedule optimization.

What Does Professional Video Editing Include?

Professional video editing transforms raw footage into engaging content with pacing, graphics, captions, and optimization designed to maximize watch time and conversions.

Our editing team specializes in YouTube long-form, short-form vertical content, and podcast video. We don’t just cut footage—we engineer videos for retention, adding pattern interrupts, b-roll, motion graphics, and captions at strategic points.

Videos edited by our team average 45-55% retention rates, compared to the platform average of 30-40%.

What’s Included: Full post-production editing, motion graphics, captions and subtitles, thumbnail design (3 options), platform-specific exports, 2 revision rounds.

How Does Podcast Production Support Business Growth?

Podcast production with commercial intent builds authority, generates leads, and creates repurposable content across audio, video, and written formats.

Most business podcasts fail because they lack strategy. We build podcasts around your sales process—identifying topics that attract ideal clients, structuring episodes that demonstrate expertise, and creating clear pathways from listener to lead.

Clients typically generate 10-20 qualified leads per month from podcasts within the first year of consistent publishing.

What’s Included: Podcast strategy, audio editing, show notes, distribution to 10+ platforms, audiogram creation, guest booking support, monthly analytics.

What Is GEO and How Does It Differ from Traditional SEO?

GEO (Generative Engine Optimization) optimizes content for AI systems like ChatGPT and Google AI Overviews, while SEO targets traditional search rankings. You need both.

Traditional SEO gets you ranked. GEO gets you cited. When someone asks ChatGPT or Perplexity a question in your industry, optimized content increases your chances of being the source they reference.

Our approach combines local SEO fundamentals—Google Business Profile optimization, citation building, review management—with GEO techniques: structured answer blocks, FAQ schema, entity optimization, and AI-extractable content formatting.

Clients see an average 40% increase in organic visibility within 90 days, plus measurable appearances in AI-generated answers.

What’s Included: Technical SEO audit, local SEO optimization, content optimization for AI, schema markup, monthly tracking, competitor analysis.

Frequently Asked Questions

How much do your services cost?

Service pricing depends on scope and frequency. YouTube strategy packages start at £1,500/month for ongoing channel management. Video editing starts at £150 per video for long-form content. Podcast production packages begin at £800/month. One-time strategy sessions and audits range from £500-£1,500. We provide custom quotes after understanding your specific goals and current situation during a free discovery call.

How long before I see results from YouTube strategy?

Most clients see measurable improvement in views, watch time, and subscriber growth within 60-90 days of implementing strategy changes. However, YouTube is a long-term channel. Significant lead generation and business impact typically begins at 4-6 months with consistent weekly publishing. Clients who commit to 12 months see the strongest ROI.

Do you work with businesses outside London?

Yes. While JID Digital is based in London, we work with clients across the UK, Europe, United States, and Australia. All strategy calls, reviews, and collaboration happen via video call. For video editing and podcast production, you upload raw files and we deliver finished content—location doesn’t matter. About 60% of our current clients are outside London.

What industries do you specialize in?

We work primarily with B2B service businesses, consultants, coaches, agencies, and professional services. Our clients include marketing agencies, financial advisors, fitness businesses, SaaS companies, legal firms, and e-commerce brands. We don’t specialize in one industry—we specialize in content-led growth.

Can you just edit videos without strategy?

Yes. Many clients come to us for video editing only, without strategy services. Our editing team handles YouTube long-form, Shorts, podcast video, Reels, and TikTok content. We edit approximately 200 videos per month across all clients. However, we find that editing plus strategy produces significantly better results than editing alone.

How is working with JID Digital different from hiring a freelancer?

Freelancers offer individual skills. We offer a system. When you work with JID Digital, you get strategy, production, and optimization working together—not isolated tasks. You also get reliability: we don’t disappear, miss deadlines, or suddenly become unavailable. Our team structure means your project never depends on one person’s availability. Most importantly, we focus on business results (leads, sales, growth), not just deliverables.

What results can I realistically expect?

Results vary by starting point and commitment level. Typical outcomes after 6-12 months: YouTube channels see 200-400% increase in monthly views. Podcasts generate 10-20 qualified leads per month. SEO/GEO campaigns achieve 40%+ increase in organic traffic. Video editing clients report 30-50% improvement in retention rates. We track metrics monthly and adjust strategy based on data.

About John Isaacson

John Isaacson is a content marketing strategist based in London with over 10 years of experience helping businesses grow through video, podcasts, and digital content.

After training in sports event content marketing, John identified a gap between content creation and effective promotion—most businesses could make content but couldn’t turn it into leads. JID Digital was built to bridge that gap.

By the Numbers:

  • 50M+ cumulative video views managed across client channels
  • 100+ businesses served since 2015
  • 200+ videos edited monthly
  • 85%+ client retention rate after year one

John and his hand-picked team specialize in YouTube strategy, podcast production, video editing, and AI search optimization (GEO). Clients include marketing agencies, consultants, coaches, SaaS companies, and professional services across the UK, US, and Europe.

Get Started

Ready to grow your business through content? Book a free discovery call to discuss your goals and see if we’re a good fit.

Contact: hello@johnisaacson.co.uk

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