A schema markup generator builds structured data code (JSON-LD) that tells Google exactly what your page contains. This free tool creates valid FAQ, Article, and LocalBusiness schema in seconds. Copy the generated code, paste it into your website’s head section, and help search engines display rich results for your pages.
Key Takeaways
- Rich Result Eligibility: Pages with schema markup are 2.7x more likely to appear as rich results in Google
- CTR Increase: FAQ schema can boost click-through rates by 20-30% by expanding your search listing
- 3 Schema Types: This tool generates FAQPage, Article, and LocalBusiness structured data in valid JSON-LD format
- Zero Coding Required: Fill in the fields, copy the output, and paste it directly into your page source
- Google Recommended: JSON-LD is Google’s preferred structured data format over Microdata or RDFa
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What Is Schema Markup and Why Does It Matter for SEO?
Schema markup is structured data code that helps search engines understand your page content beyond plain text. It translates your content into a language Google, Bing, and other search engines read natively.
Without schema, search engines guess what your page is about. With schema, you tell them explicitly. A page about “JI Digital” becomes a LocalBusiness with an address, phone number, and opening hours. A blog post becomes an Article with an author, publication date, and publisher.
Google uses this structured data to generate rich results: star ratings, FAQ dropdowns, knowledge panels, and enhanced listings. Pages with schema markup receive 2.7x more rich result placements according to a 2025 study by Schema App. That translates directly into higher click-through rates and more qualified traffic.
JSON-LD is the format Google recommends. It sits in a script tag in your page head, completely separate from your visible HTML. This makes it easy to add, edit, and maintain without touching your page layout.
How Does FAQ Schema Help Your Search Listings?
FAQ schema (FAQPage type) expands your Google search listing with dropdown question-and-answer pairs directly in the search results. Your listing takes up more visual space on the page.
When Google displays your FAQ schema, each question appears as an expandable accordion below your standard meta description. This can double or triple the visual footprint of your listing on a search results page. More space means more attention. More attention means more clicks.
The requirements are straightforward: each question must appear on the page itself, and each answer must genuinely address that question. Google penalises FAQ schema used for advertising or irrelevant content. Stick to questions your audience actually asks and provide direct, helpful answers.
Use this generator to create your FAQ schema. Enter each question-answer pair, and the tool builds a valid FAQPage JSON-LD object with the correct mainEntity array structure that Google expects.
What Should You Include in Article Schema?
Article schema tells search engines your page is a structured piece of content with a headline, author, publication date, and publisher. Google uses this data for news carousels and knowledge panels.
The required fields are headline and author name. These two properties give Google the minimum context it needs to classify your content. Adding a publication date enables Google to show when the article was published, which matters for time-sensitive topics where freshness drives rankings.
Publisher name connects your article to an organisation, strengthening your brand’s entity signals in Google’s Knowledge Graph. Include an image URL to enable visual previews in Google Discover and carousel results. Articles with images receive 42% more engagement in Discover feeds.
This generator creates the Article schema with proper nesting: the author as a Person type, the publisher as an Organisation type, and the date in ISO 8601 format. Every field follows schema.org specifications exactly.
How Does LocalBusiness Schema Improve Local SEO?
LocalBusiness schema confirms your business name, address, phone number, and location coordinates to search engines. It directly supports your Google Business Profile and local pack rankings.
Local search drives 46% of all Google searches. When someone searches “digital marketing agency near me,” Google cross-references your LocalBusiness schema with your Google Business Profile data. Consistent information across both sources strengthens your local authority.
The geo coordinates (latitude and longitude) are particularly valuable. They help Google place your business precisely on maps and calculate distances for “near me” queries. The opening hours field tells Google when you are available, which affects whether your business appears for searches made outside business hours.
Enter your business details into the LocalBusiness tab, and the generator creates a schema object with PostalAddress, GeoCoordinates, and all the properties Google’s local algorithm evaluates.
How Do You Add Schema Markup to Your Website?
Copy the generated JSON-LD code from this tool, wrap it in a script tag, and paste it into your page’s HTML head section. The process takes under 2 minutes.
For WordPress sites, you have three options. First, use a plugin like Rank Math or Yoast that has built-in schema fields. Second, add the code manually to your theme’s header.php file using wp_head action. Third, use a code snippets plugin like WPCode to inject the schema without editing theme files.
For static HTML sites, paste the script tag directly into the head section of each relevant page. For Webflow, Squarespace, or Wix, look for the “custom code” section in page settings and add it there.
Each page should have only one schema type per purpose. Do not add multiple FAQPage schemas to a single page. You can combine different types: one Article schema plus one FAQPage schema on the same blog post works perfectly and is recommended.
What Are the Most Common Schema Markup Mistakes?
The most frequent schema error is adding structured data that does not match the visible page content. Google calls this a “mismatch” and it can trigger a manual action penalty.
FAQ schema is the most commonly misused type. Every question and answer in your schema must appear word-for-word on the page. You cannot add FAQ schema with content that only exists in the structured data. Google’s algorithms detect this mismatch and will remove your rich results.
Other common mistakes include using outdated schema types, missing required properties, and incorrect data formatting. Dates must follow ISO 8601 format (YYYY-MM-DD). Phone numbers should include country codes. Geo coordinates need decimal format, not degrees-minutes-seconds.
After generating your schema with this tool, validate it using Google’s Rich Results Test at search.google.com/test/rich-results. This confirms your markup is valid and eligible for rich results before you publish.
How Does Google Use Structured Data in 2026?
Google processes structured data to generate rich results, feed AI Overviews with verified facts, and build entity relationships in the Knowledge Graph. Schema is more valuable now than ever.
In 2026, Google’s AI Overviews (formerly SGE) pull verified data from structured markup to answer complex queries. Pages with schema markup are 3.1x more likely to be cited in AI Overview responses compared to pages without structured data. This represents a significant shift in how schema delivers value.
Google now supports over 35 schema types for rich results, including FAQ, HowTo, Article, LocalBusiness, Product, Review, Event, and Recipe. Each type triggers a specific visual enhancement in search results. The richer your markup, the more ways Google can display your content.
Bing, Apple’s Siri, and voice assistants also consume schema markup. Adding structured data makes your content accessible across the entire search ecosystem, not just Google.
How Do You Test Your Schema Markup?
Use Google’s Rich Results Test to validate your schema. Paste the URL or code snippet, and Google tells you whether your markup qualifies for rich results within 30 seconds.
Google provides two testing tools. The Rich Results Test (search.google.com/test/rich-results) checks whether your schema is eligible for enhanced search features. The Schema Markup Validator (validator.schema.org) checks whether your markup follows schema.org specifications correctly.
Run both tests. A page can pass schema.org validation but still fail Google’s rich results test if the markup type is not supported for rich results. Conversely, Google may accept markup that has minor schema.org warnings.
After deploying schema to your live site, monitor Google Search Console’s “Enhancements” section. This shows you which rich results Google has detected, any errors in your markup, and the total number of valid items. Expect 2-4 weeks for Google to process new schema after it is deployed.
Frequently Asked Questions
Is schema markup a direct Google ranking factor?
Schema markup is not a direct ranking factor in Google’s core algorithm. It does not boost your position in the same way backlinks or content quality do. However, schema enables rich results that increase click-through rates by 20-30%, and higher CTR sends positive engagement signals that indirectly improve rankings over time.
Which schema format should I use: JSON-LD, Microdata, or RDFa?
Use JSON-LD. Google explicitly recommends JSON-LD as the preferred structured data format. It is easier to implement because it sits in a script tag separate from your HTML. Microdata and RDFa require inline attributes on HTML elements, making them harder to maintain and more prone to errors when you update page layouts.
Can I add schema markup to every page on my website?
Yes, you can and should add relevant schema to every page. Use Article schema on blog posts, LocalBusiness schema on your contact or about page, and FAQ schema on pages with question-and-answer content. The key rule is relevance: only add schema types that match the actual content on each page.
How many FAQ questions can I include in FAQ schema?
There is no official limit from Google on the number of FAQ questions. However, Google typically displays 2-4 questions as expandable dropdowns in search results. Including 6-10 well-written questions gives Google options to choose the most relevant ones for different search queries.
Does schema markup work on WordPress sites?
Schema markup works on all websites regardless of platform. For WordPress, you can add JSON-LD through SEO plugins like Rank Math, through code snippet plugins like WPCode, or directly in your theme’s header.php file. The generated code from this tool works with any WordPress setup.
How long does it take for schema to appear in search results?
Google typically processes new schema markup within 2-4 weeks after deployment. You can speed this up by requesting indexing through Google Search Console. Once processed, rich results appear automatically when Google determines your page is relevant to a search query. Not every valid schema triggers a rich result every time.
Will schema markup slow down my website?
No. JSON-LD schema adds a negligible amount of code to your page, typically under 1KB. It loads as a non-rendered script tag, meaning it does not affect page rendering speed, layout shifts, or Core Web Vitals scores. There is zero performance impact from properly implemented schema markup.
Can schema markup trigger a Google penalty?
Misleading or spammy schema can trigger a manual action from Google. The most common violation is adding FAQ schema with content that does not appear on the visible page. Google also penalises fake reviews in Review schema and manipulated product data. As long as your schema accurately represents your visible page content, you will not receive a penalty.
Start Generating Schema Markup Today
Schema markup remains one of the highest-impact, lowest-effort SEO improvements you can make in 2026. This free generator handles the three most valuable schema types: FAQ for expanded search listings, Article for content credibility, and LocalBusiness for local search visibility.
Use the tool above to generate your structured data. Copy the output, validate it with Google’s Rich Results Test, and add it to your website. Most businesses see rich results appearing within 2-4 weeks of deployment. The entire process takes under 5 minutes per page, and the click-through rate improvements compound over every search impression your pages receive.
Need help implementing schema across your entire website? JI Digital builds comprehensive structured data strategies that cover every page type and schema opportunity. Get in touch for a free technical SEO review.
Free tool by: John Isaacson, Digital Marketing Strategist at JI Digital
Last Updated: January 2026
