Find answers to common questions about JID Digital’s YouTube strategy, video editing, podcast production, and AI search optimization (GEO) services. We’ve helped 100+ businesses grow through content marketing since 2015.
Pricing & Packages
How much does YouTube strategy cost?
YouTube strategy packages start at £1,500/month for ongoing channel management, which includes content planning, keyword research, thumbnail optimization, and monthly analytics. One-time channel audits cost £500-£800. Custom enterprise packages are available for channels requiring more intensive support or multiple uploads per week.
How much does video editing cost in the UK?
Video editing prices at JID Digital start at £150 per video for long-form YouTube content (10-20 minutes). Short-form content (Reels, Shorts, TikTok) starts at £50 per clip. Podcast video editing starts at £200 per episode. Volume discounts apply for 8+ videos per month. All packages include motion graphics, captions, and thumbnail design.
How much does podcast production cost?
Podcast production packages begin at £800/month for a standard 4-episode monthly plan including audio editing, show notes, and distribution. Video podcast packages start at £1,200/month. One-time podcast launch packages (strategy, branding, first 3 episodes) range from £2,000-£3,500 depending on complexity.
Do you offer payment plans?
Yes. For project work over £2,000, we offer 50/50 payment splits (50% upfront, 50% on completion). For ongoing retainers, payment is monthly in advance. We accept bank transfer, credit card, and PayPal. Custom payment arrangements available for larger engagements.
Results & Timeline
How long before I see results from YouTube?
Most clients see measurable improvement in views and engagement within 60-90 days of implementing our strategy recommendations. Subscriber growth typically accelerates at month 3-4. Significant lead generation and business impact begins at 4-6 months with consistent weekly publishing. YouTube is a long-term channel—clients who commit to 12 months see the strongest ROI with 200-400% view increases common.
How quickly can you edit videos?
Standard turnaround for video editing is 3-5 business days from receiving footage. Rush delivery (24-48 hours) available for an additional 50% fee. For ongoing clients with regular uploads, we establish a production schedule that ensures consistent delivery timing. We recommend building a 2-week content buffer for optimal workflow.
What results can I realistically expect?
Typical outcomes after 6-12 months of working together: YouTube channels see 200-400% increase in monthly views. Podcasts generate 10-20 qualified leads per month. SEO/GEO campaigns achieve 40%+ increase in organic traffic. Video editing clients report 30-50% improvement in viewer retention rates. Results vary by starting point, niche competition, and commitment to consistent publishing.
Working With Us
Do you work with businesses outside London?
Yes. While JID Digital is based in London, we work with clients across the UK, Europe, United States, Canada, and Australia. All strategy calls, reviews, and collaboration happen via video call (Zoom or Google Meet). For video editing and podcast production, you upload raw files to our secure cloud storage and we deliver finished content. About 60% of our current clients are outside London.
What industries do you work with?
We work primarily with B2B service businesses, consultants, coaches, agencies, and professional services. Current and past clients include marketing agencies, financial advisors, personal trainers, fitness businesses, SaaS companies, legal firms, accounting practices, and e-commerce brands. We specialize in content-led growth methodology rather than one specific industry vertical.
Can I hire you just for video editing without strategy?
Absolutely. Many clients come to us for video editing only without strategy services. Our editing team handles YouTube long-form, Shorts, podcast video, Reels, TikTok, and corporate video content. We edit approximately 200 videos per month across all clients. That said, clients who combine editing with strategy consistently see better results—we’ll recommend strategy if we spot obvious optimization opportunities.
How is working with JID Digital different from hiring a freelancer?
Freelancers offer individual skills. We offer an integrated system. When you work with JID Digital, you get strategy, production, and optimization working together—not isolated tasks. You also get reliability: we don’t disappear, miss deadlines, or suddenly become unavailable. Our team structure means your project never depends on one person’s availability. We focus on business outcomes (leads, revenue, growth), not just deliverables (videos, episodes, posts).
What do I need to provide to get started?
For video editing: raw footage files, brand guidelines if available, and any specific requirements or reference videos. For podcast production: recorded audio files, episode topics, and guest information. For strategy services: access to your analytics (YouTube Studio, Google Analytics, social insights) and 60-90 minutes for a discovery call. We handle everything else. Onboarding typically takes one week.
SEO & GEO
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) focuses on ranking in traditional search results—the blue links in Google. GEO (Generative Engine Optimization) optimizes content so AI systems like ChatGPT, Perplexity, Google AI Overviews, and Gemini cite your content when answering questions. SEO targets keywords and backlinks. GEO targets answer formatting, entity recognition, structured data, and content that AI can easily extract. Modern marketing requires both approaches working together.
How do I optimize for AI search like ChatGPT?
AI search optimization (GEO) requires specific content formatting: direct answer blocks at the start of content, question-format headers that mirror how people ask AI, specific numbers and facts rather than vague claims, comprehensive FAQ sections with self-contained answers, proper schema markup, and regular content updates. Our GEO service implements all of these elements across your website and content.
Do you offer local SEO services?
Yes. Our SEO packages include local SEO fundamentals: Google Business Profile optimization, local citation building, review generation strategy, local keyword targeting, and location-specific content. We work with service businesses, agencies, and professionals who want to dominate local search in their geographic area. Local SEO combines particularly well with our GEO services for maximum visibility.
Contracts & Guarantees
What is the minimum commitment?
For ongoing retainer services (YouTube strategy, podcast production), the minimum commitment is 3 months. This allows enough time to implement strategy, gather data, and optimize based on results. After the initial 3 months, agreements convert to month-to-month with 30 days cancellation notice. Project-based work (audits, one-time videos) has no minimum commitment.
Do you offer refunds or guarantees?
We don’t offer refunds on completed work, but we include revision rounds on all deliverables to ensure satisfaction (typically 2 rounds for video editing, unlimited reasonable revisions for strategy documents). Our client retention rate is above 85% after the first year—we’re confident in the quality of our work. If you’re ever unhappy, we’ll work to fix it before considering any other resolution.
Who owns the content you create?
You own all content we create for you. Once final payment is received, full intellectual property rights transfer to you. You can use, modify, repurpose, and distribute the content however you wish. We may request permission to use examples in our portfolio or case studies, but this is entirely optional and at your discretion.
Getting Started
How do I know if my business is ready for YouTube?
You’re ready for YouTube if: you have a clear offer or service to sell, you can commit to consistent publishing (minimum weekly), you have 6-12 months of patience for the channel to mature, and you’re willing to appear on camera or have a designated presenter. You’re not ready if: you need leads next week, you can’t dedicate time to content planning, you’re unclear on what you’re selling, or you expect viral success immediately.
Can you help with content I’ve already created?
Absolutely. We often start by auditing and optimizing existing content before creating new material. Old YouTube videos can be re-optimized with better titles, thumbnails, descriptions, and end screens. Existing blog posts can be reformatted for GEO and AI search. Podcast back catalogs can be repurposed into video clips and written content. Sometimes the fastest growth comes from fixing what you already have rather than creating more.
How do I book a discovery call?
Book a free 30-minute discovery call by visiting our contact page or emailing hello@johnisaacson.co.uk directly. During the call, we’ll discuss your current situation, goals, and challenges. If there’s a good fit, we’ll outline recommended services and next steps. No obligation—about 30% of discovery calls don’t result in engagement because the fit isn’t right, and that’s okay.
Contact: hello@johnisaacson.co.uk | Book a Call
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