To distribute your podcast to all platforms, upload episodes to a podcast hosting service like Libsyn, Buzzsprout, or Transistor, then submit your RSS feed to directories including Apple Podcasts, Spotify, Google Podcasts, and Amazon Music. Most hosting platforms automate distribution once initially configured, syndicating new episodes automatically.
Getting your podcast onto every major platform seems complicated, but modern hosting services simplify the process dramatically. Understanding how distribution works helps you maximise reach without manual effort for each episode.
Key Takeaways
- One hosting platform distributes to all major directories automatically
- Apple Podcasts and Spotify account for 80%+ of podcast listening
- Initial setup takes 1-2 hours; subsequent episodes distribute automatically
- Each platform has specific requirements for artwork and metadata
- Distribution is typically included in hosting platform costs
How Does Podcast Distribution Work?
Podcast distribution uses RSS (Really Simple Syndication) feeds. Your hosting platform generates an RSS feed containing episode information. Podcast apps check this feed for new content and display episodes to subscribers.
This means you upload once to your host, and all connected platforms receive the episode automatically. No manual uploading to each service.
Which Hosting Platform Should You Choose?
Popular hosting platforms include Buzzsprout (beginner-friendly), Transistor (multiple shows), Libsyn (established provider), and Podbean (good free tier). Choose based on analytics needs, price, and planned growth.
Most hosts charge GBP 10-30 monthly for standard plans with unlimited episodes and basic analytics.
Which Directories Should You Submit To?
Essential directories: Apple Podcasts (largest directory), Spotify (fastest growing), Google Podcasts, Amazon Music, and Stitcher. Secondary directories include iHeartRadio, TuneIn, and Podcast Addict.
Apple Podcasts and Spotify together represent the majority of podcast listening. Prioritise these submissions.
What Are the Technical Requirements?
Requirements include square artwork (minimum 1400×1400 pixels, recommended 3000×3000), MP3 or M4A audio files, and complete metadata including show description, categories, and episode information.
Audio should meet loudness standards (-16 LUFS for stereo, -19 LUFS for mono) for consistent playback across platforms.
How Long Does Approval Take?
Apple Podcasts typically approves within 24-48 hours but can take up to 5 days. Spotify is usually faster at 24 hours. Google Podcasts indexes automatically within a few days.
Frequently Asked Questions
Is podcast distribution free?
Distribution itself is free – platforms don’t charge to list your show. You pay for hosting, which typically includes distribution features.
Can I change hosting platforms later?
Yes, you can redirect your RSS feed to a new host. Most platforms provide migration tools to maintain subscriber counts.
Start Distributing Your Podcast
Proper distribution ensures your content reaches listeners wherever they prefer to listen.
Get help with podcast distribution – we handle the technical setup so you can focus on content.
